At Caroline Promotions, we develop innovative ideas to market your products and services.
Case Studies
Acuvue
Objective
Promote trial and generate brand awareness and goodwill for the Acuvue Colours brand contact lenses in L.A. Fiesta Broadway.
Provide an interactive, fun environment to draw interest and to inform consumers about eye health.
Strategy
Took digital pictures of consumers to show them on a computer the way they would look with different eye colors.
Distributed printed health information coupons and premiums.
Results
8,100 pictures taken and stored on the website for later consumer access. Distributed 12,000 bags stuffed with information.
Back to TopAdwalker: NBC's "The Challenge"
Objective
To catch the attention of patrons, while in common sports environments, such as sports bars and pre-game events, and introduce a new show from KNBC called “The Challenge” with Fred Roggin.
Target Market
Los Angeles, CA
Strategy
Implement Adwalker technology to attract and register male consumers, ages 18 – 25 years of age for a chance to win valuable prizes, such as a trip to an NFL Sunday night game, among others and to invite registrants to tune-in to the new show.
Results
The client expectations were surpassed by the team performance. The average number of names collected per day was 315+. The consumers enthusiasm about the promotion and sports in general, provided the client with positive feedback in the weeks prior to the launch of the show.
Back to TopBudweiser
Objective
To integrate the product on a television program creating a relation between a Mexican movie and an American beer.
Target market
Los Angeles, CA
Strategy
Create capsules to be shown as bumpers between the segments of the movie and the commercial break. Four models acted in different situations to invite consumers to combine their hobbies and leisure time with the great flavor of the product.
Results
Increased foot traffic at the retail locations within the Los Angeles area. Surprising increment in the show’s rating.
Back to TopGamesa USA
Objective
To sample the famous Mexican cookies and to inform consumers of product availability in local Supermarkets.
Target Market
Los Angeles, CA
Strategy
Receive, store, and distribute pre-packed cookie samples to consumers at several events in the Los Angeles and Orange County communities.
Comments
- “Oh my! I have been wanting these cookies since I went to go visit my grandma in Mexico! You’re telling me that now I don’t have to go all the way over there for them?! Wow!”
- “I simply love these cookies!”
Holiday-Inn
Objective
To increase the number of families choosing Holiday Inn Hotels as the ideal place to celebrate their Quinceañeras.
Target market
Los Angeles, CA
Strategy
To invite teens and their families whom might be planning a 15 celebration in the next 2 years, to register to win a $500 gift certificate towards their Quinceañera.
Results
Caroline Promotions registered 300+ young ladies and their families during a 6-hour event for a chance to win the $500 gift certificate that Holiday Inn was offering.
After this promotion, there was a total of 22 Quinceañeras booked to celebrate their Quinceañeras at the six participating Holiday Inn Hotels.
Back to TopLa Victoria Salsa
Objective
To entice trial and purchase among general market consumers for participating Embasa -La Victoria brands. Build awareness and brand loyalty for participant Embasa - La Victoria products.
Target market
Los Angeles, Valencia, CA.
Strategy
Distributed samples of salsa la Victoria and chips to consumers. Two models applied “Chile” tattoos to kids and their families. Awarded consumers with high and low end premiums for playing wheel of fortune.
Results
Showed an average spike in day of store sales of 14%. Distributed 2500 samples of salsa la Victoria and chips to consumers.
Back to TopMobil Oil Corporation
Objective
To increase brand awareness and customer loyalty within the Latino market. Encourage consumers to sign up for Mobil's Speedpass payment program.
Target markets
Los Angeles, San Diego, Dallas and Chicago.
Strategy
Work with the client to select cultural events and concerts to introduce Mobil's Speedpass.
Results
Over 10,000 applications were completed in a 12 month period. Mobil verified a 5 percent on the accounts that signed up for Speedpass.
Back to TopVerb
Objective
Increase the level of participation in daily physical activity for teens, 9-13 years old, as a preventative measure to curb the rising rate of obesity.
Strategy
To target Hispanic tweens and parents, within the Los Angeles Market by executing a social marketing campaign to educate Hispanics about the issues of obesity, health and the importance of physical activity within their community.
Results
- 70%+ unaided brand awareness of VERB in Los Angeles.
- 34% increase in weekly free-time physical activity sessions among children ages 9-10 in the U.S.
- 25% increase in free-time physical activity sessions among US children from lower-middle income households.
- 2,700 pictures taken and stored on the website for later consumer access.
¡Tú Eres Telemundo!
Objective
Develop and execute a guerrilla marketing campaign to drive tune-in to KVEA-TV52 by:
- Generating word-of-mouth awareness and participation in the "Tú Eres Telemundo" campaign to build relationships within Hispanic communities.
- Enhance Telemundo’s Perception within the Hispanic Communities in Los Angeles.
Strategy
- Establish presence at community festivals and events by creating a tour with a promotional branded RV “Photomobile”, designed to fit two photographic studios and a printing station to provide consumer with an experience of a lifetime, being encouraged to show their own individual personalities with a fun photo op.
- Design and produce branded canopies, uniforms, prize wheels and premiums that relate to Telemundo and the photo campaign.
Results
- 1,200+ pictures taken, printed and distributed per weekend.
- Distributed 6,500 premiums and bags stuffed with T52 programming information in less than 6 weeks.